BusinessWeek has a cover article on blogging this week. It's available online, and it's a pretty good read. But, am I the only one who thought it was odd that the timeline was in chronological order instead of reverse chronological order, like a blog is? It's written over a couple of weeks, and I understand that it's really an article, and not meant to be read backwards, but reading an article about blogging and having the article get blogging wrong seems ironic to me.