I was listening to session 12 of BloggerCon IV (Video Blogging) the other day, and someone mentioned the term "Voltroning Up." I don't know who. Maybe Dave can answer that one.

Being a child of the '80s, I liked the term. If you're not familiar, Voltron was an animated show first seen in 1984 where a bunch of smaller machines eventually joined up to become a larger, stronger machine.

The term was used in terms of the need for smaller video bloggin?companies joining together to fight the large players (Google, etc.), but, since I'm a consultant, I naturally tried to apply it to my profession as well. Guess what? It works there too! As part of a small company (150 definitely isn't huge!). We team up with lots of partners to help on projects, depending on what our needs are. Sometimes it's web hosting. Other times it might be design work.

Anyway, the end result is that we can compete against the big boys by "Voltronning Up" - and not only that, but because we can choose the parts we bring to the table, we're at an advantage. We can bring "best of breed" companies to the table.

Or maybe it just sounds cool!

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